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virtual incarnation

2Pac Hologram

Brittany Fenech
Contributing Writer

Is this type of technology beneficial to the music industry or is it taking away from its rarity?



Music industry taking technology too far with 2Pac hologram?

Tupac Shakur

The rapper first re-materialized on stage alongside his old friend Snoop Dogg during a crowd-pleasing set at Coachella 2012 by the Doggfather and Dr. Dre, which also featured appearances from Eminem, 50 Cent, Wiz Khalifa and Warren G. The Tupac hologram was several months in the planning and took nearly four months to create. | Photo: | Tupac Shakur, Hologram, Snoop Dogg, Rapper,

Music industry taking technology too far with 2Pac hologram?

Brittany Fenech
Contributing Writer

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[Comments] It is obvious that music has evolved since the 1990s. Some may argue that its quality has faced a decline, especially when comparing the rap and hip hop genres to what they are today. Technology, however, has seen an uprising within the past decade or two which many would blame for the destruction of good music.

With the help of technology, music can be heavily altered and manipulated to sound how the artist and producer desire. They can combine sounds, remove noise, edit voices and add thousands of possible effects. But, what happens when music and technology go hand in hand for a cause that no one really anticipated?

Tupac Shakur's life and death were always controversial with conspiracies rising from lyrical interpretations, East Coast- West Coast rivalry between Tupac and Notorious BIG and the mysterious murder that ended the legend's life.

Tupac Shakur, or more accurately his clone made of light, stunned his fans when he appeared on stage beside Snoop Dog and Dr. Dre at Coachella Music Festival. What is most impressive about the holographic technology that projected his performance at Coachella is that it is an original-- not simply a compilation of footage from other shows in the past but a brand new act that the real human Tupac had never done while he was alive. After the audience's astounded reaction when Shakur took the stage there are allegations of plans to take the Tupac hologram, which reportedly costs in the neighborhood of $400,000 on tour.

This virtual incarnation has, not surprisingly, led to many debates between fans and music enthusiasts: is this type of technology beneficial to the music industry or is it immoral to artificially recreate a moment, taking away from its rarity? Is the music industry taking technology too far?


Brittany Fenech

Brittany Fenech, Contributing Writer: Brittany Fenech is a writer based in Toronto. Born and raised in Cape Breton Island, on the east coast of Canada, Fenech has always had a strong passion for writing—fiction, non-fiction, poetry and news. As a bilingual, she was first published in French non-fiction in the fifth grade and hasn't stopped making such accomplishments. Despite the risk of pursuing a career in a field such as journalism, Fenech has always believed in chasing after a dream instead of wealth and materialism. She... (more...)