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"I can produce bands and understand what's going on in every single band member's head"
Record label owner and artist development specialist
He spent most of his childhood in the studio, inspired by his father Billy Amendola whose band, Mantus, had three Billboard Top 10 hits. Time invested in learning new instruments and improving vocals paid off in the form of musical diversity and a variety of talents.
"I think growing up in the studio, literally, helped me with the most important studio trick which is being comfortable. I could produce artists and be their entire band in the studio. I can produce bands and understand what's going on in every single band member's head," Amendola says.
Amendola established Froductions to develop and enhance independent artists and to offer them a chance at the international success that he has attained.
For a flat rate per song, Amendola guides the striving artist through preproduction, studio time, band and instrumentals, mixing and mastering.
"I can compose and score for TV and movies, like the most recent commercial I did for MetLife & The World Baseball Classic and be able to write, record, and perform an entire song without having to hire anyone else," he says.
An original song written and performed by Amendola played in a World Baseball Classic commercial which aired in 42 countries.
Aside from music production, Froductions specializes in artist development, publicity photos, custom press kits and marketing consulting.
"Froductions came during a transitional period for me. I was deep into developing artists on my label 825 Records," Amendola says, "but I was working with so many talented people who just didn't fit the 825 vibe. I still wanted to help them after the recordings were finished and that's how Froductions started."
Tammie K, a recent Froductions client, released her debut single Joy in March. Tammie K hired Froductions to have her track produced, recorded and mixed by Amendola. Now that the single has been released, Froductions is marketing Tammie K's unique sound. To see her EPK video, created by Froductions, click here.
Artists interested in working with an experienced musician and producer to develop a track or EP can check out their website for information on how to get in touch with a member of the Froductions team.
Brittany Fenech, Contributing Writer: Brittany Fenech is a writer based in Toronto. Born and raised in Cape Breton Island, on the east coast of Canada, Fenech has always had a strong passion for writing—fiction, non-fiction, poetry and news. As a bilingual, she was first published in French non-fiction in the fifth grade and hasn't stopped making such accomplishments. Despite the risk of pursuing a career in a field such as journalism, Fenech has always believed in chasing after a dream instead of wealth and materialism. She... (more...)